WELCOME
TO MODERN LUXURY
We would like to offer you an exclusive workshop on the new ethos of our brands, and would be delighted if you could attend.
You are invited to a one-day event dedicated to Modern Luxury, which includes interactive workshops, excellent accommodation, and culinary delights.
For us, living Modern Luxury means being convinced of it as well. Let yourself be convinced through a specially designed training.
MODERN LUXURY WORKSHOP
ABOUT THE WORKSHOP
The "Reimagine" strategy encompasses, through the "House of Brands" approach, a strengthening of the iconic brands Range Rover, Defender, Discovery, and Jaguar. Our vision is to establish them as coveted luxury brands. But what makes a brand a luxury brand? What steps are crucial on the journey from premium to luxury? And how is modern luxury defined on all levels?
MODERN LUXURY
EXPERIENCE
Michelin-starred chef Phillip Schneider, celebrated as the Rising Star of the Year 2017 and counted among Germany's top 50 chefs, pours his heart and soul into every dish he creates. With an unwavering dedication to culinary excellence and a profound love for premium ingredients, he invites you on a sensory journey unlike any other.
With "Nature meets Luxury" as his guiding principle for the designed JLR tasting, he unveils a repertoire of ingredients that transcend the ordinary, offering you a glimpse into a world where gastronomy becomes an expression of pure emotion.
